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​Creating a Video Proposal - The Bare Bones


Baseline Communications
Posted on 01/23/2013 4:33 pm

Brainstorming creative ways to use video is pretty intuitive.  Ideas begin to flow, usually after viewing online content.  How can you make video work for you? Where do you start?


When creating videos for business, it's important to stay on track. Answer the following questions:

1. What is the purpose of this project? Is it a training in house video or aimed at a target audience?

2. What is your "call to action" at the end of each video?

3. What is your project's timeline? When would you like to see it completed? Is it ongoing?

4. What is its end use? Is the distribution to a Website, Social Media, Trade Show, Presentation? Youtube Channel?

5. What is the roll out period or release? What interviews, permissions, testimonials, stills photography, music have to be gathered? Is there a voice over required? Are scriptwriting services required? (Feel free to contact us with any questions regarding this.  Scriptwriting requires understanding the flow of production and how to communicate it to a camera operator/director.)

6. Are there motion graphics or 3D animation? Do you want to see text or animation?

Once you have answered the above questions, it's time to sit down and look at the scope and budget of a project.  By answering the above questions, we can get a sense of what kind of fit you are after.  We can show you previously produced materials to give you a sense of what is possible within what kind of budget.  

After the above has been established, we outline a detailed approach and plan for your project.  If our approach is a match to your video production needs we then commit to the project together.

We are always reachable and personable.  You should always feel clear and confident in our relationship to develop your content.  It's our passion.  It's where dreams go digital...

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